![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserNumbers-15-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=631125ba2f31e2de9b455d47531790d5)
Balance sheet 2021
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Wirtschaftspartner-1-3-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=200bfdc86813ed50e28b5807d04f9c17)
Business partners
40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2019/01/42178349085_72bc767d75_o-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=0c86b5ef3962ad346fe866c877a8f119)
824 meetings
In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2019/01/40644643505_ed93ace1a8_o_FT_Interlaken-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1e1d76d9306609a318b306a7f2ff4f8e)
Members benefit
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2019/01/ScreenshotWinter.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=9c2c7fd0d8c03de2c5fd30a63f1060c0)
Winter holidays with an upgrade
The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/12/Staedteplakat-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=f246abc254f5884116e3500f4e11c5ae)
Cities campaign
With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/12/Bildschirmfoto-2019-02-06-um-17.59.30.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=ed154984336e8bed5d9d47ec34bd8ac8)
Digital marketing
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/12/39091496710_4b91c783b5_o-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=4620e3f65cfe7cffbf7f3113c732f299)
Key Account Management
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/Switzerball-Kopie.gif?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=f23570552ca777d46031574430a60b6e)
The Switzerland Tourism organisation
aims to grow demand for Switzerland as a travel and conference destination domestically and internationally as part of its federal mandate.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/32342832074_5557819ae2_k_BeNeLux_V2-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=70ea02afc42690b80e851af70e9f7269)
The promotion
uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Key stories, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/Bild4_Copyright_SchweizTourismus_ValentinLuthiger.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=a2b706a7ccd9956447171dcc0a2bbe5c)
Key Media Management
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/KAM2.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d1ad3ad1662da86a431e9c5a981de7be)
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
Key Account Management, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/ST0041197_Staedte.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=6176e7392869cce24f0f825ee85142de)
Cultural gems
were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/Alkem_Titlis.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=a650afcfc06e7cd7a47e2ef3a311b1b6)
The proactive strategy
paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.
Incentive travel, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Winter_Bruno_def-min-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1661cc8df24e2e2878db43756d962d46)
“Chilled-out” Bruno
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Social media, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Wirtschaftspartner-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=2e272317e4b523c060fa4e77df0f7f6d)
Business partners
supported Switzerland Tourism projects financially and in the form of goods and services.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Wirtschaftspartner-1-3.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=c3ac25e6e288996afb6da5262f44fbbb)
Business partners
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Wirtschaftspartner-1-3-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=3ee217cf6d2bf89112919cedfc809349)
Business partners
41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Wirtschaftspartner-1-3-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=200bfdc86813ed50e28b5807d04f9c17)
Business partners
39 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.46 million.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2017/12/Regionenpartner_ST0041935.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=e42a9f9e51d734e16c6aa8c21b0ac905)
Regional partner investment
amounted to CHF 12.5 million in joint marketing activities in 2017.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2017/12/Regionenpartner_ST0041935-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=34b05ad128403a5c59a301953ccc01eb)
Regional partner investment
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/Mitgliedschaft_V2-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=b2803799374551c8826eeb94abdb0f71)
Members benefit
from the strong network of Switzerland Tourism and are always up to date with STnet.ch.
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/MyS_Russia_small-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1cc2eff764656f2d0be17f5b084c2f38)
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Digital marketing, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserNumbers-3.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=377f208f751e93b6782d24829f1bf9f3)
Balance sheet 2018
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserNumbers-3-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=c69181bfb98968411e0dedad8bde8293)
Balance sheet 2019
Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserNumbers-3-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=7fb58ed2c759aded76b9a9cf44f412b0)
Balance sheet 2020
Facts and figures