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Campaign & Activation
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Campaigns, Marketing strategy, Digital marketing
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Travelling by train with Roger
Joined by comedian Trevor Noah, tennis star Roger Federer showed in his third short film that it’s never the wrong train in Switzerland.
Campaigns
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Train travel benefits for Gen Z
Convenient, inexpensive, sustainable: Andri Ragettli and Marco Odermatt thus lured the under-25s to the mountains for winter 22/23 and 23/24.
Campaigns, Winter
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A digital Alpine window
Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
In focus, Campaigns, Winter
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Sustainable summer holidays
Public transport plays a key role in sustainable travel. With “Swisstainable on the move”, Switzerland Tourism and SBB successfully teamed up.
Campaigns
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Train travel campaigns
Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
In focus, Campaigns
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Prominent Swiss ambassadors
Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
In focus, Campaigns
![](https://reportstnet.imgix.net/production/uploads/2023/12/ST_16x9_AutumnCampaign23_KeyVisualSensesDE_103036-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=5e2d1d8cc756786471a89c1a4252bc76)
Autumn for all the senses
The “Senses” autumn campaign invited guests to experience autumn in Switzerland with all their senses.
Campaigns, Autumn
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Beatrice and the mountain – part 2
On the Höchst Trail and across Switzerland: Beatrice Egli and a team of cyclists ensured a successful campaign for 100% Women.
Campaigns, Summer
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The summer cities campaign
Summer in Switzerland’s cities – when people bathe not only in lakes and rivers, but also in fountains.
Campaigns, Cities
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No more boring business events
How about a castle? Or an aquarium? Event planners can now choose from a list of over 50 exceptional locations for their business events.
Campaigns
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Inspiring wellness calendar
The Instagram wellness & spa campaign reflected current trends. The videos were viewed an above-average 87,000 times.
Campaigns
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“The Perfect Shot” on YouTube
Authentic travel impressions from Switzerland through the lens of four international content creators – and the community is joining in the excitement.
Campaigns, Marketing strategy