Travelling by train with Roger
With the support of comedian Trevor Noah, tennis legend Roger Federer showed in his third short film that you're never on the wrong train in Switzerland.
Advantages of travelling by train for GenZ
Convenient, inexpensive and sustainable: This is how Andri Ragettli and Marco Odermatt lured the under-25s to the mountains for winters 22/23 and 23/24.
Snow ticker as a digital Alpine window
Switzerland Tourism reacted quickly to the challenging snow situation in winter 2022/23 with a new Livecam overview.
Sustainable summer holidays
Public transport plays a key role in sustainable travel. With "Swisstainable on the move", Switzerland Tourism and SBB successfully teamed up.
Campaigns for travelling by train
Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
Prominent Swiss ambassadors
Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer: These personalities got their fans excited about Switzerland in 2023.
Autumn campaign for all the senses
The "Senses" autumn campaign invited guests to experience the Swiss autumn with all their senses.
Beatrice and the mountain – Part 2
On the Höchst Trail and across Switzerland: Beatrice Egli and a team of cyclists ensured a successful campaign for 100% Women.
The summer city campaign
Summer in Swiss cities – when people bathe not only in lakes and rivers, but also in fountains.
No more boring business meetings
How about a castle or an aquarium instead? Event planners can now choose from a list of over 50 exceptional locations for their business events.
Inspiring wellness calendar
The Instagram campaign on the topic of wellness & spa struck a chord with the times. The videos were viewed an above-average 87,000 times.
“The Perfect Shot” on YouTube
Authentic travel impressions from Switzerland through the lens of four international content creators – and the community is joining in the excitement.