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Annual Report 2021
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Network

Business partners

40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.

Switzerland Tourism ST, with 34 offices in 23 markets, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially and with goods and services. Income from partnerships in 2021 was CHF 6.22 million.The significant decline in earnings is due to the Covid-19 pandemic. ST worked in cooperation with a total of 40 business partners (German).

The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.

Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets.

Facts and Figures
Business partnerships   2021 2020
Strategic premium partners   5 5
Strategic partners   9 9
Official partners   18 18
Special partners   8  7
Income from partnerships CHF m 6,22 6,46

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Strategic premium partners

The trade association of the Swiss hotel industry
hotelleriesuisse.ch

Raiffeisen
raiffeisen.ch

Train travel
sbb.ch

Switzerland by train, bus and boat
mystsnet.com

The airline of Switzerland
swiss.com

Strategic partners

American Express in Switzerland
americanexpress.ch

Since 1936 in Switzerland
coca-cola.ch

Retail and wholesale trade coop.ch

Car rental europcar.ch

Zurich Airport
zuerich-airport.com

GastroSuisse
gastrosuisse.ch

Switzerland Cheese Marketing schweizerkaese.ch

#FeelLimitless
valser.ch

#MyVictorinox
victorinox.ch

Official partners

appenzellerbier.ch

bmc-switzerland.com

bookfactory.ch
(until 30.06.2021)

caotina.ch
(until 2021)

fly.enderdiagnostics.com

gubelin.com

swisstravelcenter.ch

hertz.ch

kambly.com

kirchhofer.com

landquartfashionoutlet.ch

mammut.com

ovomaltine.ch
(until 2021)

swica.ch

swisseducation.com

swiss-ski-school.ch

swissinfo.ch

swissrent.com

swisswine.ch

visana.ch

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Investments by regional partners

13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 24.2 million in joint marketing activities.

Partner campaigns in Germany

The example of Germany shows the wide range of ways that regions can benefit from a partnership with Switzerland Tourism.

Members benefit

Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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