40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.
Switzerland Tourism ST, with 34 offices in 23 markets, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially and with goods and services. Income from partnerships in 2021 was CHF 6.22 million.The significant decline in earnings is due to the Covid-19 pandemic. ST worked in cooperation with a total of 40 business partners (German).
The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.
Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets.
Facts and Figures
|Strategic premium partners||5||5|
|Income from partnerships||CHF m||6,22||6,46|