![](https://reportstnet.imgix.net/production/uploads/2024/03/STMGenf-1-scaled.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=15e292f03009ecb1d5e5f2c8c09d3b79)
413 buyers at the STM in Geneva
At the STM in Geneva, more than 9,600 sales meetings were held with 413 international buyers, and important travel trends were discussed.
Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2024/03/690A5192-scaled.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=97d3f9ab58513e5c6adf56b8b1e193ab)
Partner Integration
Switzerland Tourism cooperates closely with industry and corporate partners under the umbrella of the strong brand Switzerland.
Marketing strategy, Partnership
![](https://reportstnet.imgix.net/production/uploads/2024/02/STM_Genf_23-3-scaled.jpeg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=eac7eb9061cf22b9c21ec92783b3e006)
Key Account Management (KAM)
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Marketing strategy, Marketingmix
![](https://reportstnet.imgix.net/production/uploads/2024/02/Bildschirmfoto-2024-02-05-um-14.58.32-2.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=8e0ab99903acd5cacb97e6c4e9442699)
Campaign & Activation
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Campaigns, Marketing strategy, Digital marketing
![](https://reportstnet.imgix.net/production/uploads/2018/02/sts0041140_3_en-1-1-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=63055830bd93e10bc6cd59dba9c1664e)
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy
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Media trips
Almost 100 international journalists took part in a total of eleven thematically organised media trips.
Marketing strategy
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Key media management
Switzerland Tourism set important accents in the media debate, with media topics such as overtourism or dealing with long-distance travellers.
Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2023/12/Bildschirmfoto-2024-01-04-um-15.22.07-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=324f5f7adf9c92bb454a9bdbb7041b11)
Contemporary persona marketing
Precise guest personas for marketing for the entire tourism industry.
In focus, Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2023/12/ETOA-Board-Meeting-Vitznau-July-2023-scaled-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=bf3fe9e7d7dd9bd043bba5b389f6b231)
ETOA discovers Swisstainable
The European tourism association held its board meeting in Switzerland – and got to know Swisstainable at the same time.
Marketing strategy
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The Travel Corporation relies on Swisstainable
Top management at The Travel Corporation, joined by tourism professionals and journalists, got to know Swisstainable on site.
Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2023/12/Screenshot-at-Sep-20-10-26-58-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=8c5668e603ae913e9cf67a575b757ef5)
Digital continuation of the STM
With the new B2B platform “MySwitzerland Pro”, Switzerland Tourism has created a digital version of Switzerland Travel Mart (STM).
Marketing strategy, Digital marketing
![](https://reportstnet.imgix.net/production/uploads/2023/12/theperfectshot-scaled-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d4d7305d79ad62fc72873d484319d22d)
“The Perfect Shot” on YouTube
Authentic travel impressions from Switzerland through the lens of four international content creators – and the community is joining in the excitement.
Campaigns, Marketing strategy