Extended Management Team (EMT)
Key indicators for 2023
The most important key indicators for the year at a glance.
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Global marketing report 2023
In 23 markets a total of 36 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
The Board of Directors
The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
The Executive Board
Crises now all at once
Swiss tourism is resistant to crises, but "multiple crises" are new and particularly challenging.
ChatGPT in tourism
AI chatbot systems summarise knowledge in the shortest possible time. Head of Digital Stefan Künzle explains how ChatGPT and co. can be used for tourism.
Promoting tourism all year round
Switzerland Tourism promotes year-round tourism as part of Swisstainable. Autumn in particular offers great potential as an independent season.
Creating a desire worldwide
Eliciting positive emotions and thus creating a desire for Switzerland as a destination: In a multi-optional world, this is becoming even more of a priority task.
Moving forward with Swisstainable
The transition to sustainable tourism requires time, financial resources, and support from the industry. A lot was achieved with Swisstainable in 2023.