Key indicators for 2023
The most important key indicators for the year at a glance.
In focus
A digital Alpine window
Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
In focus, Campaigns, Winter
Train travel campaigns
Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
In focus, Campaigns
Where US guests travel to
There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
In focus, Market topics
Prominent Swiss ambassadors
Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
In focus, Campaigns
Contemporary persona marketing
Precise guest personas for marketing for the entire tourism industry.
In focus, Marketing strategy