![](https://reportstnet.imgix.net/production/uploads/2024/02/Bildschirmfoto-2024-03-11-um-15.04.37.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=e3a762c829876a2e691289791cfa3788)
Key indicators for 2023
The most important key indicators for the year at a glance.
In focus
![](https://reportstnet.imgix.net/production/uploads/2023/12/Bildschirmfoto-2024-01-16-um-17.48.19-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=8811dd93eb30e3e9ddd30c123e6d941f)
A digital Alpine window
Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
In focus, Campaigns, Winter
![](https://reportstnet.imgix.net/production/uploads/2023/12/Kampagnen_Zugfahren2-scaled.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=32fe406c2f539947deea7e71c532741c)
Train travel campaigns
Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
In focus, Campaigns
![](https://reportstnet.imgix.net/production/uploads/2023/12/ST_16x9_Meet-and-Greet-Nico-Hischier-in-Valais_103295-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d15a36c456bd55b0fb67e3f033c1e834)
Where US guests travel to
There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
In focus, Market topics
![](https://reportstnet.imgix.net/production/uploads/2023/12/Bildschirmfoto-2024-02-02-um-11.36.37.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=3e105a7d0f7679c35a5a9c65860a12ba)
Prominent Swiss ambassadors
Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
In focus, Campaigns
![](https://reportstnet.imgix.net/production/uploads/2023/12/Bildschirmfoto-2024-01-04-um-15.22.07-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=324f5f7adf9c92bb454a9bdbb7041b11)
Contemporary persona marketing
Precise guest personas for marketing for the entire tourism industry.
In focus, Marketing strategy