Overnight hotel stays 2023
Swiss tourism has recovered from the pandemic. Hotel overnight stays reached an all-time high in 2023, despite the continued absence of guests from China.
Blum – inspiring crime podcast
The “Blum” crime podcast reaches new guests by taking them on an exciting journey through Swiss cities and museums.
China’s appetite for Swiss winter
A large-scale roadshow in five major Chinese cities whetted the appetite for snow sports holidays in Switzerland.
Health tourism from Brazil
A high-ranking delegation of Swiss service providers joined Switzerland Tourism to present their superior offering in the Brazilian market.
Swiss wine in New York City
Swiss wine tourism was the talk of the town in the US metropolis in the summer of 2023.
Neeraj Chopra loves Switzerland
World champion, Olympic gold winner and Switzerland’s ambassador to India: javelin thrower Neeraj Chopra had an action-packed holiday in Switzerland.
A Swiss village in Paris
In Paris, Switzerland Tourism surprised locals with a Swiss village, for an insight into the diversity of Switzerland.
Dadaism in Spain
The “All Those” festival in Barcelona attracts art lovers and foodies alike. An audience that would appreciate Zurich, as the birthplace of Dadaism.
Swiss spring in Seoul
The “Swiss Spring Street Festival” in Seoul was the venue for travel inspiration and a special anniversary celebration.
UAE creators on a discovery tour
Two content creators from the UAE introduced their local community to Switzerland as an ideal destination for family holidays.
Switzerland on Dutch TV
The TV series “Denkend aan Zwitserland” showed its Dutch audience the most beautiful sides of Switzerland as a winter wonderland.
Destinations among US guests
There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023. Two destinations benefited particularly well.
Table football with Yann Sommer
Michelle Hunziker and Yann Sommer opened the Swiss Family Village in Milan, with a focus on active autumn family holidays.
Coop offers in demand
Over 19,000 overnight hotel stays were generated by the Coop collaboration in 2023 with an established, trilingual offer in the Swiss market.
Three weeks with Korean creators
How can Korean guests be persuaded to holiday for longer in Switzerland? Simply by showing them how much fun longer holidays are here on social media.