Balance sheet 2021
Facts and figures
Business partners
40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.
Facts and figures
824 meetings
In 2018, around 30 more meetings were held than in the previous year. Work in the markets is crucial to success.
Facts and figures
Members benefit
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Facts and figures
Winter holidays with an upgrade
The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.
Facts and figures
Cities campaign
With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.
Facts and figures
Digital marketing
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Facts and figures
Key Account Management
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Facts and figures
The Switzerland Tourism organisation
aims to grow demand for Switzerland as a travel and conference destination domestically and internationally as part of its federal mandate.
Facts and figures
The promotion
uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Facts and figures, Key stories
Key Media Management
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Facts and figures
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
Key Account Management, Facts and figures
Cultural gems
were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.
Facts and figures
The proactive strategy
paid off in the area of incentive trips. These contributed a total of CHF 88.7 million to turnover in the Meetings segment.
Incentive travel, Facts and figures
“Chilled-out” Bruno
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Facts and figures, Social media
Business partners
supported Switzerland Tourism projects financially and in the form of goods and services.
Facts and figures
Business partners
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Facts and figures
Business partners
41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.
Facts and figures
Business partners
39 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.46 million.
Facts and figures
Regional partner investment
amounted to CHF 12.5 million in joint marketing activities in 2017.
Facts and figures
Regional partner investment
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
Facts and figures
Members benefit
from the strong network of Switzerland Tourism and are always up to date with STnet.ch.
Facts and figures
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Facts and figures, Digital marketing
Balance sheet 2018
Facts and figures
Balance sheet 2019
Facts and figures
Balance sheet 2020
Facts and figures
Im Fokus 2022
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