Switzerland Tourism cooperates closely with industry and corporate partners under the umbrella of the strong brand Switzerland.
Investments by regional partners
13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 13.2 million in joint marketing activities.
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 7.78 million.
Swiss wine in New York City
Swiss wine tourism was the talk of the town in the US metropolis in the summer of 2023.
Swiss Holiday Day with surprise guest
The 25th Swiss Holiday Day in Interlaken was attended by Federal Councillor Albert Rösti and, to the surprise of the 1,200 participants, brand ambassador Roger Federer.