“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer , In focus , Campaigns
Taking a break from daily life
is easy thanks to the Alpine hut finder.
Summer , Campaigns , Product development
Impressive mountain landscapes
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer , Market topics , Germany
The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Summer , Campaigns , Digital Marketing
Swedish cyclist Jessica Clarèn
promotes the cycling paradise Valais via the platform SheRides.
Summer , Market topics , Nordic countries
Singer-songwriter Bastian Baker
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer , Market topics
Czech visitors uploaded their most beautiful holiday memories
to the website MojeSvycarsko.com as part of the summer competition.
Summer , Market topics , Czech Republic , Swiss Travel System
Korean pop group Twice
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer , Market topics , Korea
Korean models with the Travel Pass
had a summer adventure on Swiss public transport.
Summer , Campaigns , Market topics , Korea
The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Summer , Campaigns , Digital Marketing
“Lake Geneva, seen from Chexbres”
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer , Market topics , Japan
Nature as a megatrend
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer , Marketing strategy , Tourism trend
Cheese and chocolate
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer , Market topics , Australia
French bloggers
reported on their trip to Bern for “Courrier international”.
Summer , Campaigns , France
Nature lover Adam Wajrak
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer , Market topics , Poland
Romance in Bergün
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer , Market topics , Benelux
In focus 2017
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