![](https://reportstnet.imgix.net/production/uploads/2018/01/KeyVisual_sommer.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=a396b8c682202e42cd24700473556208)
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
Summer, In focus, Campaigns
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Taking a break from daily life
is easy thanks to the Alpine hut finder.
Summer, Product development, Campaigns
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Impressive mountain landscapes
were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.
Summer, Market topics, Germany
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The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Summer, Campaigns, Digital marketing
![](https://reportstnet.imgix.net/production/uploads/2018/02/JessicaClaren-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=c6b3a0e03958637a299b107dba6550b1)
Swedish cyclist Jessica Clarèn
promotes the cycling paradise Valais via the platform SheRides.
Summer, Market topics, Nordic countries
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Singer-songwriter Bastian Baker
shot a music video in Montreux together with three young Brazilian musicians from the Instituto Baccarelli.
Summer, Market topics
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Czech visitors uploaded their most beautiful holiday memories
to the website MojeSvycarsko.com as part of the summer competition.
Summer, Market topics, Czech Republic, Swiss Travel System
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Korean pop group Twice
showed Switzerland to 20 million media contacts . Fans followed them on their travels on TV and social media.
Summer, Market topics, Korea
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Korean models with the Travel Pass
had a summer adventure on Swiss public transport.
Summer, Campaigns, Market topics, Korea
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The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Summer, Campaigns, Digital marketing
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“Lake Geneva, seen from Chexbres”
by Ferdinand Hodler was featured in “Papersky”. The Japanese magazine did so to appeal to cultural travellers.
Summer, Market topics, Japan
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Nature as a megatrend
was the inspiration for the 2017 summer campaign. This trend was embodied in the concept of “enlivenment”.
Summer, Marketing strategy, Tourism trend
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Cheese and chocolate
got mouths watering in advance of the Bike World Championships, to be held in 2018 in Lenzerheide.
Summer, Market topics, Australia
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French bloggers
reported on their trip to Bern for “Courrier international”.
Summer, Campaigns, France
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Nature lover Adam Wajrak
brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.
Summer, Market topics, Poland
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Romance in Bergün
for mature singles from TV show “Hotel Römantiek” on Dutch and Belgian TV.
Summer, Market topics, Benelux