“Upgrade Your Winter”
was the message of the winter campaign 2017/2018. In line with this message, people were allowed to go on the slopes with their skipass one day earlier.
Campaigns, Winter
“Chilled-out” Bruno
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Campaigns, Winter, Facts and figures, Social media
New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development, Winter, Projects
The magazine Riders.dk
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter, Market topics, Nordic countries
User-generated content
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter, Market topics, Czech Republic
Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter, Market topics, USA
Students from Bad Vilbel
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter, Market topics, Germany
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter, Market topics, Southeast Asia
Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects, Winter, Market topics
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development, Winter, Market topics, Market Switzerland
Catalan skiers
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter, Market topics, Spain
In focus 2017
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