“Upgrade Your Winter”
was the message of the winter campaign 2017/2018. In line with this message, people were allowed to go on the slopes with their skipass one day earlier.
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
The magazine Riders.dk
got its Danish online readers ready for the winter season in early in December with videos from Valais.
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Students from Bad Vilbel
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.