“Upgrade Your Winter”
was the message of the winter campaign 2017/2018. In line with this message, people were allowed to go on the slopes with their skipass one day earlier.
Campaigns , Winter
“Chilled-out” Bruno
used social media to great effect. The winter ad 2016/2017 showed how people’s posts go viral.
Campaigns , Winter , Social Media , Facts and figures
New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Product development , Winter , Projects
The magazine Riders.dk
got its Danish online readers ready for the winter season in early in December with videos from Valais.
Winter , Market topics , Nordic countries
User-generated content
in “SWISSmag”, a Czech tourism magazine that focuses entirely on Switzerland.
Winter , Market topics , Czech Republic
Warren Miller Video and New York Times
showed the diversity of winter and the range of offers for holidays in the snow in Switzerland.
Winter , Market topics , USA
Students from Bad Vilbel
in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.
Winter , Market topics , Germany
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
Winter , Market topics , Southeast Asia
Swiss winter magic at lunch
in the 185 staff and self-service restaurants of Coop and the SV Group.
Partner projects , Winter , Market topics
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
Product development , Winter , Market topics , Market Switzerland
Catalan skiers
on Bernese slopes: the press trip with TV3 programme “Temps de Neu” had a clear objective.
Winter , Market topics , Spain
In focus 2017
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