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Awards for Switzerland Tourism
Switzerland Tourism won 22 awards in 2021, including several for the short film “No Drama” starring Roger Federer and Robert De Niro.
Organisation
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Key indicators for 2021
The most important key indicators for the year at a glance.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-5-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=7c78aeb18939f8e06a5e02fd170d4e71)
Extended Management Team (EMT)
Organisation, Names
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-6-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1248ed99374719ffb583e73cbc428000)
The Executive Board
Organisation, Names
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-1-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=e6dbe1329388e1edeedfb23b6a204a27)
The Board of Directors
Organisation, Names
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserOrganisation-6-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=2b6f8aa2d64e8be2c5bea98d93b3a82d)
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Organisation, Assignment, Four-Wheel-Drive
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The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Organisation, Names
![](https://reportstnet.imgix.net/production/uploads/2019/01/ST0043796-1-1-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=90190cce58c8025681e77af8389c3fe6)
Global marketing report
In 23 markets a total of 34 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
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The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
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The Switzerland Tourism organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
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Swiss sustainability
The Covid-19 pandemic has shaken the tourism industry but also offers many opportunities to boost its long-term resilience.
Main issues in tourism, Swisstainable
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Working together for tourism
The sector had the ear of politicians, which bodes well for the post-pandemic period.
Organisation
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Life at 1.5 metres apart
In just two years, social distancing has become an established part of public life – with far-reaching implications for tourism.
Main issues in tourism
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Trend: tourism aimed at women
Women’s needs and expectations are becoming more visible – including in travel. That is opening up opportunities for tourism.
Main issues in tourism
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Hybrid meeting places
The trend for hybrid events will persist post-Covid. But new content is needed to increase digital engagement and inclusion.
Main issues in tourism
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New wave of recovery campaign
Switzerland Tourism ST invested the additional federal recovery funds in sustainable tourism promotion, short-haul markets and offer marketing.
Organisation, Recovery campaign
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Fit for the future
Switzerland Tourism has embarked on a reorganisation in response to new technologies and forms of communication.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2021/12/51580952861_dda1e6fd7b_o_Martin-scaled-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=a625b9783ef23603e21092f361622c0b)
Recapturing short haul
A host of high-profile names coupled with good timing and measures brought rising numbers of new visitors, mainly from Europe.
Organisation