Market topics

The Swiss hotel industry rallied slightly in 2021, but its numbers remained far below pre-pandemic levels.

Market topics, Hotel overnight stays

In 23 markets a total of 34 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.

Market topics, Organisation

The example of Germany shows the wide range of ways that regions can benefit from a partnership with Switzerland Tourism.

Market topics

Sheer adrenaline: Mike Horn inspires action thrills in Switzerland – climbing, mountain biking, trail running and more.

Market topics

The darling of Italian TV discovers Switzerland as a sustainable destination and shares her experiences with her fans.

Market topics

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.