Overnight hotel stays 2021
The Swiss hotel industry rallied slightly in 2021, but its numbers remained far below pre-pandemic levels.
Global marketing report
In 23 markets a total of 34 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Partner campaigns in Germany
The example of Germany shows the wide range of ways that regions can benefit from a partnership with Switzerland Tourism.
Mike Horn for France
Sheer adrenaline: Mike Horn inspires action thrills in Switzerland – climbing, mountain biking, trail running and more.
Michelle Hunziker for Italy
The darling of Italian TV discovers Switzerland as a sustainable destination and shares her experiences with her fans.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.