Im Fokus 2021
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The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
In focus, Campaigns, Sustainability
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
In focus, Market topics, Summer campaign
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
In focus, Campaigns
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
In focus, Campaigns, Summer