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Annual Report 2021
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Network

The cross-sectoral tourism network

In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.

The marketing organisation Switzerland Tourism ST builds bridges with its cross-sectoral tourism network – ranging from providers to tour operators, from the worlds of politics to economics, and from state and private organisations to education.

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  • Network
  • Organisation

Switzerland Tourism Network 2021

Parliament

Swiss Confederation (represented through the Federal Department of Economic Affairs, Education and Research / State Secretariat for Economic Affairs)

Business partners

Suppliers

Transport

ASTAG Car Tourisme Suisse

Airports

Basel Airport

Bern Airport

Geneva Airport

Lugano Airport

Zurich Airport

Licensed Transport Companies

Swiss Navigation

SBB (Swiss Federal Railways)

Swiss Cableways

Swiss International Air Lines

Swiss Travel System

Swiss Association of Public Transport

Strategic partnerships

American Express

Appenzeller Bier

BMC

bookfactory.ch

Caotina

Coca Cola

Coop

Europcar

Gübelin

Ender Diagnostics

Hallwag Kümmerly + Frey AG

Hertz

HotellerieSuisse

Kambly

Kirchhofer

Landquart Fashion Outlet

Mammut

Ovomaltine

Raiffeisen

SBB CFF FFS

Swica

Swiss

Swiss Education Group

Swiss Ski School

Swissinfo.ch

Swiss Rent

Swiss Wine

Valser

Victorinox

Visana

Zurich Airport

National collaborations

Swiss Confederation

Embassies/consulates

Federal Office for Migration

Federal Statistical Office

Federal Office for the Environment

Federal Audit Office

Agriculture

Federal Office for Agriculture

Swiss Farmers' Union

Switzerland Global Enterprise

Swiss Business Hubs

Export platforms

Presence Switzerland

Expo

Olympic Games

Swiss Olympic

swissinfo

Faculties/institutes

BAKBASEL

Center for Regional Economic Development, Uni Bern (CRED)

Ecole hôtelière de Lausanne (EHL)

University of Applied Sciences of Graubünden

Lucerne University of Applied Sciences and Arts

University of Applied Sciences, Valais (HES-SO Valais)

Hotel management schools

KOF ETH Zürich

Tourism Schools

University of St. Gallen

International collaboration

Adventure Travel Trade Association

Alpine Tourist Commission

Foreign Press Association in Switzerland

Organisation of the Swiss Abroad

ATOUT France

European Travel Comission

Chambers of commerce

DACH Group (Germany, Austria, Switzerland)

International Congress and Convention Association

Meeting Professionals International

Society of Incentive Travel Executives

Tour operator associations

Tourism partners

National

Snow Users' Association

Swiss Parks Network

RailAway

Snow Sports Initiative Switzerland

Swiss Mountain Aid

SwitzerlandMobility

Swiss Tourism Federation

Swiss Hiking

Swiss Snowsports

Switzerland Travel Centre

UNESCO Destination Switzerland

Association Art Museums of Switzerland

Association Grand Tour of Switzerland

Business

Switzerland Convention & Incentive Bureau

Accomodation

GastroSuisse

Hotel groups

Design & Lifestyle Hotels

Inspiring Meeting Hotels

Swiss Deluxe Hotels

Swiss Family Hotels

Swiss Historic Hotels

Typically Swiss Hotels

Wellness Hotels

Swiss Hotel Association "hotelleriesuisse"

Swiss Non-hotel Accommodation Group

Bed and Breakfast

Interhome

Swiss Youth Hostels

Swiss Travel Fund

TCS Camping

Swiss Hotel Loan Company

Regions/Destinations

Conference of Regional Directors

Swiss Association of Tourism Managers

Association of Swiss Cities

Other types of accommodation

Agritourism

Swiss Alpine Club

Board of Directors, Members, Staff

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Business partners

40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.

Investments by regional partners

13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 24.2 million in joint marketing activities.

Members benefit

Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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