![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0072506_ST-Rob_Lewis_Landwasserviadukt-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=dcba066643a7ac8e7cfacc1db14b7eb0)
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
In focus, Campaigns, Sustainability
![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0080854_snow25-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=f20a4d344d7658c309266a8160481e7f)
Optimistic start to the winter
Focus on the needs of Gen Z, Roger Federer becomes the international face of the Swiss winter
Campaigns, Winter
![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0075569_neutralesZugbild-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=b988bde0bfe1ef2490c2b4c7920a15c4)
A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Summer, Product development, Sustainability
![](https://reportstnet.imgix.net/production/uploads/2021/12/Bildschirmfoto-2021-12-16-um-14.21.30-5.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d8f944a5faa55b3760aaef35ec42ffbe)
Bastian Baker’s road trip
The Grand Tour of Switzerland was a source of inspiration for the singer-songwriter’s single “Jackpot”.
Summer, Partner projects
![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0076319_ST-LotentRichard_sixacity-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1f3c214fa0b5ef72b8e0438a5e158cd4)
Marketing cities to women
An array of measures highlighted the diversity of Swiss cities. The biggest cities campaign targeted female visitors.
Campaigns, Cities
![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0063035_Passwang-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=20d944172e0e13469d9a6dd6e1f8934a)
Autumn colours
Domestic visitors boosted hotel stays, and the autumn campaign’s new improved foliage map was a boon for holiday planning.
Autumn
![](https://reportstnet.imgix.net/production/uploads/2021/12/Rendez-vpus_KeyVisual-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=3f0ef2cf922169f435028692ccce562e)
Help for hospitality
The joy of reunions was the theme running through the gastronomy campaign. Listicles were used to spark interest in Swiss hotels.
Campaigns
![](https://reportstnet.imgix.net/production/uploads/2021/12/RF_RdN-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d21ffad598886a0a090e1f66352b8fa1)
Box office smash
A chalet in Zermatt, Roger Federer is on the line with Robert De Niro: the scene is set for the viral hit “No Drama”.
Campaigns
![](https://reportstnet.imgix.net/production/uploads/2021/12/NRP_2900-1_RFapproved-scaled-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=4060192fc914d93446a33cd337809b51)
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
In focus, Campaigns
![](https://reportstnet.imgix.net/production/uploads/2021/12/Unknown-5_SIS21-4.jpeg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=fb1fe08cd43fad331e5a387f2ce16e59)
Influencer Summit back live
The first international Influencer Summit since the start of the pandemic took place in Ticino, as a little normality returned.
Summer
![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0042958_SCIB-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d087d8aed052a6967db03d011b8d1453)
New business events
2021 saw two dominant trends: remote planning with digital tools, and small business events from the short-haul markets.
Campaigns
![](https://reportstnet.imgix.net/production/uploads/2021/12/ST0067695_20_21-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=dd29914f859ccc5a97c1d93c8693e767)
100 winter experiences
The 2020/21 winter campaign was not restricted to the slopes, but also turned the spotlight on other experiences.
Campaigns, Winter
![](https://reportstnet.imgix.net/production/uploads/2021/12/breithorn_medienreise_%C2%A9ST-NicoleSchafer-scaled-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=ba77ba402f2645ec1af897263713bad7)
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
In focus, Campaigns, Summer