
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
In focus, Campaigns, Sustainability

Optimistic start to the winter
Focus on the needs of Gen Z, Roger Federer becomes the international face of the Swiss winter
Campaigns, Winter

A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Summer, Product development, Sustainability

Bastian Baker’s road trip
The Grand Tour of Switzerland was a source of inspiration for the singer-songwriter’s single “Jackpot”.
Summer, Partner projects

Marketing cities to women
An array of measures highlighted the diversity of Swiss cities. The biggest cities campaign targeted female visitors.
Campaigns, Cities

Autumn colours
Domestic visitors boosted hotel stays, and the autumn campaign’s new improved foliage map was a boon for holiday planning.
Autumn

Help for hospitality
The joy of reunions was the theme running through the gastronomy campaign. Listicles were used to spark interest in Swiss hotels.
Campaigns

Box office smash
A chalet in Zermatt, Roger Federer is on the line with Robert De Niro: the scene is set for the viral hit “No Drama”.
Campaigns

Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
In focus, Campaigns

Influencer Summit back live
The first international Influencer Summit since the start of the pandemic took place in Ticino, as a little normality returned.
Summer

New business events
2021 saw two dominant trends: remote planning with digital tools, and small business events from the short-haul markets.
Campaigns

100 winter experiences
The 2020/21 winter campaign was not restricted to the slopes, but also turned the spotlight on other experiences.
Campaigns, Winter

Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
In focus, Campaigns, Summer