Organisation
Key indicators for 2021
The most important key indicators for the year at a glance.
30.20 mio.
Visits to MySwitzerland.com
30.20 mio.
Visits to MySwitzerland.com
The number of visitors climbed back up in the second year of the pandemic, from 29.67 million to 33.20 million. More
3562
Top media results
3562
Top media results
In 2021, Switzerland Tourism ST employees responsible for media relations in 23 markets took a proactive approach, suggesting a range of topics for media stories on TV, radio, online and in print. More
20.96 Mio.
Swiss hotel overnight stays in 2021
20.96 Mio.
Swiss hotel overnight stays in 2021
The number of hotel overnight stays by visitors from Switzerland picked up in 2021, the second year of the pandemic, climbing 27.9% year-on-year to 20,960,665. More
303.5 Mio.
Tourism turnover KAM
303.5 Mio.
Tourism turnover KAM
Hotel overnight stays multiplied by daily spending per country equals the turnover influenced by key account management. The figure for this second pandemic-hit year was CHF 303.5 million, compared with CHF 1.41 billion in 2019. More
649
businesses
649
businesses
By the end of 2021, 649 businesses were already enrolled in the Swisstainable programme. More
-70.0%
Hotel overnight stays by chinese visitors in 2021
-70.0%
Hotel overnight stays by Chinese visitors in 2021
There was another steep fall in hotel overnight stays by visitors from the Chinese market in the second year of the pandemic, with numbers down 70%. More
91
Business Events
91
Business Events
As a consequence of the pandemic, just 91 meetings were held in 2021, six fewer than in the previous year. However, tourism turnover rose from CHF 5.4 million to CHF 15.1 million. More
4.76 mio.
fans on social media
4.76 mio.
fans on social media
ST generated another small year-on-year increase of 0.2 million in social media contacts in 2021. More
