Awards for Switzerland Tourism
Switzerland Tourism won 22 awards in 2021, including several for the short film “No Drama” starring Roger Federer and Robert De Niro.
Organisation
Key indicators for 2021
The most important key indicators for the year at a glance.
Organisation
Extended Management Team (EMT)
Organisation, Names
The Executive Board
Organisation, Names
The Board of Directors
Organisation, Names
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Organisation, Assignment, Four-Wheel-Drive
The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Organisation, Names
Global marketing report
In 23 markets a total of 34 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
The Switzerland Tourism organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
Swiss sustainability
The Covid-19 pandemic has shaken the tourism industry but also offers many opportunities to boost its long-term resilience.
Main issues in tourism, Swisstainable
Working together for tourism
The sector had the ear of politicians, which bodes well for the post-pandemic period.
Organisation
Life at 1.5 metres apart
In just two years, social distancing has become an established part of public life – with far-reaching implications for tourism.
Main issues in tourism
Trend: tourism aimed at women
Women’s needs and expectations are becoming more visible – including in travel. That is opening up opportunities for tourism.
Main issues in tourism
Hybrid meeting places
The trend for hybrid events will persist post-Covid. But new content is needed to increase digital engagement and inclusion.
Main issues in tourism
New wave of recovery campaign
Switzerland Tourism ST invested the additional federal recovery funds in sustainable tourism promotion, short-haul markets and offer marketing.
Organisation, Recovery campaign
Fit for the future
Switzerland Tourism has embarked on a reorganisation in response to new technologies and forms of communication.
Organisation
Recapturing short haul
A host of high-profile names coupled with good timing and measures brought rising numbers of new visitors, mainly from Europe.
Organisation
Im Fokus 2021
/