Organisation
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Switzerland Tourism ST is a corporation under public law. The federal mandate stipulates that all service suppliers in the Swiss tourism sector should benefit from its marketing activities. ST ensures this is the case with a large number of measures and platforms. These include the global market and media presence of ST representation offices in 23 markets and the provision of information to guests via MySwitzerland.com. ST also promotes quality development and ensures the transfer of know-how within the sector.
Cooperation with Swiss partners
ST’s partnership model enables it to offer service suppliers customised marketing activities that go beyond its basic mandate. Here, ST relies on partners willing and able to enter into cooperations with the aim of being able to achieve the best possible result for both sides.
