What are you looking for in the Annual Report
2021?
2021
Display themes and keywords
Annual Report 2021
  • de
  • en
  • fr
  • it
  • en
    • de
    • en
    • fr
    • it
  • In focus
  • All contributions
  • Focus areas for tourism
  • Test your knowledge
  • Campaigns
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
  • Projects
  • Financial statements
A
  • Assignment
  • Autumn
C
  • Campaigns
  • Cities
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • four pillars of marketing
G
  • Grand Tour of Switzerland
H
  • Hotel overnight stays
I
  • In focus
M
  • Main issues in tourism
  • Market topics
  • Marketing strategy
N
  • Names
  • Network
O
  • Organisation
P
  • Partner projects
  • Partnership
  • Product development
  • Projects
R
  • Recovery campaign
S
  • Summer
  • Summer campaign
  • Sustainability
  • swisstainable-en
W
  • Winter

Search: enter your search query

Help us find stories for you

Organisation

Customised marketing activities

Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.

Switzerland Tourism ST is a corporation under public law. The federal mandate stipulates that all service suppliers in the Swiss tourism sector should benefit from its marketing activities. ST ensures this is the case with a large number of measures and platforms. These include the global market and media presence of ST representation offices in 23 markets and the provision of information to guests via MySwitzerland.com. ST also promotes quality development and ensures the transfer of know-how within the sector.

Cooperation with Swiss partners

ST’s partnership model enables it to offer service suppliers customised marketing activities that go beyond its basic mandate. Here, ST relies on partners willing and able to enter into cooperations with the aim of being able to achieve the best possible result for both sides.

Find out more about:

  • Organisation
  • Assignment
  • Four-Wheel-Drive

Promotion

Basic mandate

Marketing consultation for Swiss providers- Beratung von Schweizer Anbietern

Filme Films and ads Spots

Images

Switzerland magazine

“Best of...” brochure

Travel tips

Generic promotion

Trade fair stand/basic presence

Activity reporting

Central service package (campaign partnership)

Content-Integration

Key story

Cross-market activities

Service package market (key partner package market)

Flyers and inserts

Regional/destination brochures

Single-theme magazines

Advertisements

Events

Trade fairs

TV Soaps

Out of home presence

Additional presence / “ST hands-on”

Additional promotions

Live events

Individual attendance at trade fairs

Digital Marketing

Basic mandate

Swiss provider consultation

Basic digital marketing presence

MyS.com website

Region and destination descriptions

Search engine optimisation and marketing

Data analysis

Events calendar

Digital content: hiking, sights, top attractions, etc.

Newsletter content

Social media content

Switzerland content on third-party platforms

Generic mobile apps

Holiday apartment platform

YouTube Channel

Central service package (campaign partnership)

Paid Social Media

Banners on MyS.com

Waves of offers

Experience tips

Service package market (key partner package market)

Presence on third-party platforms

MyS.com: landing pages

Dedicated supplement in local ST newsletter

Dedicated social media activites

Key Media Management

Basic mandate

Swiss provider consultation

Inviting and accrediting media and influencers

Media reporting

Media customer relationship manage-ment

Information distribution to media

Media conferences and media events

Preparation and distribution of press releases

Media Corner on MyS.com

International media trips

B2B Twitter channel

Central service package (campaign partnership)

Editorial integration of key stories

Presence at media conferences in Switzerland

Service package market (key partner package market)

Media events

Media and influencer trips

Press releases

Key Account Management

Basic mandate

Swiss provider consultation

Product development

Management of global accounts

Educational trips

Switzerland Travel Mart

Snow Travel Mart Switzerland

E-learning programme

Operator customer relationship management

Service package market (key partner package market)

Sales Calls

Workshops

Switzerland Travel Experience

Integration into KAM programmes

Educational trips

Additional presence / “ST hands-on”

Workshops

Switzerland Travel Experience

Switzerland Travel Mart

Snow Travel Mart Switzerland

General

Basic mandate

Swiss provider consultation

Switzerland Vacation Day

ST market presence

Contact Switzerland

Mailinghouse

Q-programme

Business development

stnet.ch

Branding incl. usage rights

Content management

Market research

Photos/film editing and distribution

swiss-image.ch

Video library

Annual report and general assembly

Marketing to Swiss abroad

Expat marketing

Switzerland Tourism Council

Cross-marketing day

BD inspiration day

Access to reporting tools

Central service package (campaign partnership)

Campaign reporting

Meetings (key partner days)

Content preparation and translations

Service package market (key partner package market)

Account managers

Individual partner reporting

Additional presence / “ST hands-on”

“ST hands-on”

Switzerland Vacation Day participation

Strategic partner platforms

Business development

Read other stories

Promotion

Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.

Digital Marketing

Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.

Key Account Management

The improved travel situation meant the personal touch could increasingly be restored to relations with tour operators.

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

/

All contributions

  • Annual Report: 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • de
  • en
  • fr
  • it
  • stnet.ch
  • MySwitzerland.com