Switzerland Tourism assumed responsibility for marketing rail and road touring through a newly established team.
A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Million Stars Hotel 2021
Bookings for the hotel project were strong again in 2021. Its future is assured thanks to the takeover by STC and Nomady.
Im Fokus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.