Focus areas for tourism These were the four dominant issues for the industry in 2021. Trend: Tourism aimed at women Women’s motivations and concerns are becoming more visible – including in travel. That is opening up opportunities for tourism. Life at 1.5 metres apart In just two years, social distancing has become an established part of public life – with far-reaching implications for tourism. Hybrid meeting places The hybrid event trend is one that will persist in the post-Covid world. However, it requires newly developed content, to produce more digital engagement and more inclusion. Swiss sustainability The Covid-19 pandemic has shaken the tourism industry but also poses many opportunities to boost its long-term resilience. Find out more about: swisstainable-en
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.