
Federer – New York to Tokyo
Discounted rates enabled Roger Federer to be shown promoting Switzerland at the world’s top advertising sites.
Four-Wheel-Drive

Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
Marketing strategy, four pillars of marketing

Digital Marketing
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Marketing strategy, four pillars of marketing

Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Organisation, Assignment, Four-Wheel-Drive

Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy

Clubhouse social audio
Social media for the ears harbours potential. Switzerland Tourism hosted various virtual conversations in 2021.
Marketing strategy