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Federer – New York to Tokyo
Discounted rates enabled Roger Federer to be shown promoting Switzerland at the world’s top advertising sites.
Four-Wheel-Drive
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Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
Marketing strategy, four pillars of marketing
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Digital Marketing
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Marketing strategy, four pillars of marketing
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Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Four-Wheel-Drive, Organisation, Assignment
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Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy
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Clubhouse social audio
Social media for the ears harbours potential. Switzerland Tourism hosted various virtual conversations in 2021.
Marketing strategy