Marketing strategy

Discounted rates enabled Roger Federer to be shown promoting Switzerland at the world’s top advertising sites.

Four-Wheel-Drive

Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.

Marketing strategy, four pillars of marketing

Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.

Marketing strategy, four pillars of marketing

Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.

Organisation, Assignment, Four-Wheel-Drive

Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.

Marketing strategy

Social media for the ears harbours potential. Switzerland Tourism hosted various virtual conversations in 2021.

Marketing strategy

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.