Federer – New York to Tokyo
Discounted rates enabled Roger Federer to be shown promoting Switzerland at the world’s top advertising sites.
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts and special offers.
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Clubhouse social audio
Social media for the ears harbours potential. Switzerland Tourism hosted various virtual conversations in 2021.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.