Raiffeisen reaffirms its commitment
New premium partner Raiffeisen and Switzerland Tourism launched their cooperation with a cableway promotion.
Alpine passes just for cyclists
Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.
Short breaks for stopover passengers
SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
“CONCORDIA” family campaign
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
New faces, new journey
A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Regional partner investment
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
In focus 2018
Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
What makes US tourists tick
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.