Partnership

Raiffeisen reaffirms its commitment

New premium partner Raiffeisen and Switzerland Tourism launched their cooperation with a cableway promotion.

Alpine passes just for cyclists

Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.

Short breaks for stopover passengers

SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Hotel

“CONCORDIA” family campaign

As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.

Market Switzerland

New faces, new journey

A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.

Business partners

42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.

Facts and figures

Regional partner investment

13 regional partners invested a total of CHF 11.7 million in joint marketing activities.

Facts and figures

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.