Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Four-Wheel-Drive, Marketing strategy, Digital marketing
Storytelling in tourism
Marketing Key Stories are multi-media stories told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Marketing strategy
Influencers for Victorinox
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Partner projects, Marketing strategy, Projects
Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Influencer summit
Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries.
Four-Wheel-Drive, Marketing strategy, Key Media Management
Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Four-Wheel-Drive, Marketing strategy, Key Account Management
Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Marketing strategy, Hotel
Digital marketing
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Key Account Management
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy
Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy, Segmentation
Im Fokus 2018
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