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More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.

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The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

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Good stories created plenty of buzz around the Swiss hotel industry.

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was the theme of the hotel marketing day titled “High Tech vs. High Touch”.

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saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.

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or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.

Accommodation partnership, Hotel

received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.

Hotel

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.