Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Whether it’s a bike hotel
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
The five friendliest hotels
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.