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2021?
2021
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Annual Report 2021
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Hotel

Gastronomy and accommodation

More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.

Hotel

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Hotel

Hotels under the spotlight

Good stories created plenty of buzz around the Swiss hotel industry.

Hotel

Hoteliers between technology and feeling

was the theme of the hotel marketing day titled “High Tech vs. High Touch”.

Hotel

1,226,286 contacts

saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.

Hotel

Whether it’s a bike hotel

or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.

Accommodation partnership, Hotel

The five friendliest hotels

received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.

Hotel

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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