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2019?
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Annual Report 2019
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Hotel

Gastronomy and accommodation

More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.

Partnership, Network, Hotel

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Hotel

Hotels under the spotlight

Good stories created plenty of buzz around the Swiss hotel industry.

Hotel

Hoteliers between technology and feeling

was the theme of the hotel marketing day titled “High Tech vs. High Touch”.

Hotel

1,226,286 contacts

saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.

Hotel

Whether it’s a bike hotel

or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.

Accommodation partnership, Hotel

The five friendliest hotels

received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.

Hotel

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).