Hotel

Gastronomy and accommodation

More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.

Hotel

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Hotel

Hotels under the spotlight

Good stories created plenty of buzz around the Swiss hotel industry.

Hotel

Hoteliers between technology and feeling

was the theme of the hotel marketing day titled “High Tech vs. High Touch”.

Hotel

The five friendliest hotels

received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.

Hotel

1,226,286 contacts

saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.

Hotel

Whether it’s a bike hotel

or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.

Accommodation partnership, Hotel

In focus 2020

Global recovery campaign

Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.

Cities campaign stepped up

Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.

New umbrella campaign

Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.

In contact thanks to social media

Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.