Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
The five friendliest hotels
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Whether it’s a bike hotel
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
In focus 2020
Global recovery campaign
Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up
Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign
Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.