Gastronomy and accommodation More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships. Hotel
Pop-up hotels The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest. Hotel
Hotels under the spotlight Good stories created plenty of buzz around the Swiss hotel industry. Hotel
Hoteliers between technology and feeling was the theme of the hotel marketing day titled “High Tech vs. High Touch”. Hotel
1,226,286 contacts saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing. Hotel
Whether it’s a bike hotel or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels. Accommodation partnership, Hotel
The five friendliest hotels received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees. Hotel
Train travel campaigns Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
A digital Alpine window Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
Where US guests travel to There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
Prominent Swiss ambassadors Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
