Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Whether it’s a bike hotel
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
The five friendliest hotels
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.