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Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
Hotel
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Pop-up hotels
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Hotel
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Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Hotel
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Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
Hotel
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1,226,286 contacts
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Hotel
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Whether it’s a bike hotel
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
Accommodation partnership, Hotel
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The five friendliest hotels
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
Hotel