Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Hotels under the spotlight
Good stories created plenty of buzz around the Swiss hotel industry.
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Whether it’s a bike hotel
or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.
The five friendliest hotels
received the Prix Bienvenu in recognition of the empathy, warmth and helpfulness of their employees.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.