The media trips organised by Switzerland Tourism (ST) took them to the regions of Valais, Graubünden, Lucerne-Lake Lucerne, Lake Geneva, Ticino, Basel, to Eastern Switzerland, as well as to the cities of Zurich and Geneva. The "100% Women Cycling" media trip was particularly well received this year, with 18 female journalists from 15 countries participating.

Overview of international media trips
Media trip theme
 Number of journalists Markets involved Destinations
The Magic of Beautiful Places 7 Mexico, Czech Republic, Portugal, India, China, Poland Thurgau, Appenzell, Valais
100% Woman Cycling – J3L 10 Czech Republic, Portugal, Australia, New Zealand, Brazil, India Saint-Ursanne, La Chaux-de-Fonds, Neuchâtel
STS: Sustainable by Design 7 Czech Republic, Portugal, Australia, New Zealand, Brazil, India St. Gallen, Schaffhausen, Lucerne, Interlaken
100% Women Cycling 18 Australia, China, France, Spain, Canada, Germany, Czech Republic, Poland, Brazil, Sweden, Korea, Taiwan, Belgium, Netherlands, Portugal Engadin, Locarno, Gstaad
Summer in the Cities 7 Austria, Czech Republic, Portugal, Poland, Spain, China, India Winterthur, Zurich, Basel, Geneva
STS: Swissness and Swiss History 9 Japan, Canada, Brazil, India, Belgium, Australia, China, Czech Republic Chur, Andermatt, Lucerne, Jungfrau region, Gstaad
Music, Art & Culture 4 Czech Republic, China, Poland, Italy Lugano, Lucerne, Basel
International Geneva and Watchmaking History 6 UK, Austria, Czech Republic, Poland, Spain, China Genf, Biel/Bienne, La Chaux-de-Fonds
Savouring Swiss Autumn With All Senses 10 Malaysia, Hong Kong, China, Japan, Netherlands, Canada, Korea, Czech Republic, France, Switzerland Bellinzona, Locarno, Aletsch Arena, Sierre
Swiss Historic Hotels Along the Grand Train Tour of Switzerland 10 Denmark, Poland, Netherlands, Czech Republic, Brazil, USA, Germany, Portugal Chur, Bergün, Poschiavo, Lugano
Winter Magic Trip and Advent Markets 10 Australia, Hungary, Portugal, Denmark, China, Poland, UK, Czech Republic, India Basel, Bern, Geneva