Stronger together. How Switzerland Tourism ST works closely with partners from the Swiss tourism industry as well as with suitable Swiss corporate partners. For example, with Swiss Wine Promotion in the USA, with a roadshow lasting several weeks to promote Swiss winter in China or with the popular Coop offers in the Switzerland market.

With 36 field offices in 23 markets, ST serves the regional partners as an information hub and competence centre for global marketing. ST serves its corporate partners as a global platform for marketing their products, which is coordinated under the umbrella of the strong brand Switzerland.

Communication mix
Switzerland Tourism produces high-quality multimedia content and uses the instruments that most effectively address the defined segments to present this content in the markets. Integrated marketing involves four dimensions: campaigning and activation, key media management (KMM), key account management (KAM) and partner integration. In combination, these four main tools achieve the best possible impact for generating overnight stays.