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Network

Investments by regional partners

13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 24.2 million in joint marketing activities.

Switzerland Tourism ST has offices in 23 markets and 34 offices acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important markets.

In 2021, 13 regional and many destination partners as well as other Swiss service suppliers teamed up with ST to invest CHF 24.2 million in joint marketing activities. The significant decline in investment is due to the Covid-19 pandemic.

The “ST zum Mitmachen” (ST hands-on) (German / French) members’ platform lists all the planned activities with information on costs and how to get involved. The tourism regions are often the key cooperation partners.

Facts and figures
Sector partnerships.   2021 2020
Number of regional partners   13 13
Investments by regional partners CHF million  9.95 8.4
Investments by the industry overall CHF million 24.2 16.6

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Business partners

40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.

Global marketing report

In 23 markets a total of 34 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.

Members benefit

Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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