Investments by regional partners
13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 24.2 million in joint marketing activities.
Switzerland Tourism ST has offices in 23 markets and 34 offices acting as an information hub for the industry and a centre of excellence for global marketing. Industry partners can contribute to the marketing activities of these strategically important markets.
In 2021, 13 regional and many destination partners as well as other Swiss service suppliers teamed up with ST to invest CHF 24.2 million in joint marketing activities. The significant decline in investment is due to the Covid-19 pandemic.
The “ST zum Mitmachen” (ST hands-on) (German / French) members’ platform lists all the planned activities with information on costs and how to get involved. The tourism regions are often the key cooperation partners.
Facts and figures
|Number of regional partners||13||13|
|Investments by regional partners||CHF million||9.95||8.4|
|Investments by the industry overall||CHF million||24.2||16.6|