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Raiffeisen reaffirms its commitment
New premium partner Raiffeisen and Switzerland Tourism launched their cooperation with a cableway promotion.
Partnership, Network, Partner projects
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Alpine passes just for cyclists
Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.
Partnership, Product development, Network
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Short breaks for stopover passengers
SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.
Partnership, Product development, Projects
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Members benefit
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Membership, Network, Facts and figures
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A gathering of the tourism sector
A total of 1,270 industry experts gathered for Switzerland Vacation Day 2018, the biggest tourist marketing event. This year’s motto was “Sell it!”.
Membership, Network
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Influencers for Victorinox
Together with the Helvetic Collective, Switzerland Tourism carried out an innovative marketing project for Victorinox.
Partner projects, Marketing strategy, Projects
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Pop-up hotels
The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.
Partnership, Campaigns, Cities, Hotel
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“CONCORDIA” family campaign
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Partnership, Market topics, Market Switzerland
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Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
In focus, Network, Market research
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New faces, new journey
A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.
Partnership, Product development, Grand Tour of Switzerland, Projects
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Business partners
42 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.23 million in sponsorship contributions.
Partnership, Network, Facts and figures
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Regional partner investment
13 regional partners invested a total of CHF 11.7 million in joint marketing activities.
Partnership, Network, Facts and figures
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The cross-sectoral tourism network
In cross-sectoral tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
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The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Membership, Network