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Business partners
supported Switzerland Tourism projects financially and in the form of goods and services.
Partnership, Network, Facts and figures
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Regional partner investment
amounted to CHF 12.5 million in joint marketing activities in 2017.
Partnership, Network, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/ST0041647_Tobogganing-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=ad6d2961722b9ae55e189416570d37d8)
Marketing Key Stories
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Partnership, Content projects, Key stories
![](https://reportstnet.imgix.net/production/uploads/2018/01/Svizzera_Turismo-1751_Wirtschaftspartner-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=4e19adea966ab609293767b46415cedf)
Getting from Milan to Switzerland’s cities
is just a short hop for design lovers since the opening of the new Gotthard Base Tunnel.
Partnership, Network, Italy
![](https://reportstnet.imgix.net/production/uploads/2018/01/Hotelmarketingtag_gross-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=af9d1fac2f0324606ff990cdafbea413)
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
Partnership, Network, Hotel
![](https://reportstnet.imgix.net/production/uploads/2018/02/BMC-Launch-MTB-Jeremie-Reuiller-2518-min.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=c4af845841df464221fe6ffd95f73e7e)
Adventurous single trails
and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.
Partner projects, Partnership, Network
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1,226,286 contacts
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Partnership, Network, Hotel
![](https://reportstnet.imgix.net/production/uploads/2018/01/amex5032_STM-Davos_gross-min-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=d25aa72464e601e636b9397bf632aca4)
Germany showing more interest
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
Partnership, Network, Key Account Management
![](https://reportstnet.imgix.net/production/uploads/2018/02/041_17-Imagen_CampanaPriegola_v2-babey-sandra.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=d9f00d38ca14d467e796084919013c2d)
Fribourgeoise cows
on Spanish milk packaging to convey Swiss values.
Partnership, Network, Spain
![](https://reportstnet.imgix.net/production/uploads/2018/02/UBS-Alppraktikant.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=32dba20a66896e0f33e5b189fbb4e015)
Cheese Production Assistant
wanted. This is how UBS and Switzerland Tourism kicked off their Alpine Summer campaign.
Partnership, Network, Business partners