supported Switzerland Tourism projects financially and in the form of goods and services.
Regional partner investment
amounted to CHF 12.5 million in joint marketing activities in 2017.
Marketing Key Stories
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
Getting from Milan to Switzerland’s cities
is just a short hop for design lovers since the opening of the new Gotthard Base Tunnel.
Hoteliers between technology and feeling
was the theme of the hotel marketing day titled “High Tech vs. High Touch”.
Adventurous single trails
and steep mountains offer the perfect backdrop for the media bike ride organised by Switzerland Tourism.
on Spanish milk packaging to convey Swiss values.
Cheese Production Assistant
wanted. This is how UBS and Switzerland Tourism kicked off their Alpine Summer campaign.
saw a listicle on hotel gardens. List-based articles are a tried-and-tested tool in the world of hotel marketing.
Germany showing more interest
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.