Mammut and women’s campaign
The strong partnership between ST and outdoor clothing and equipment company Mammut came into its own with the 100% Women Peak Challenge.
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Investments by regional partners
13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 24.2 million in joint marketing activities.
40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.