Partnership

Mammut and women’s campaign

The strong partnership between ST and outdoor clothing and equipment company Mammut came into its own with the 100% Women Peak Challenge.

Partnership

Members benefit

Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.

Partnership

Investments by regional partners

13 regional and numerous destination partners as well as other Swiss service suppliers invested a total of CHF 24.2 million in joint marketing activities.

Network, Partnership

Business partners

40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 6.22 million.

Network, Partnership, Facts and figures

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.