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The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
In focus, Campaigns, Sustainability
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Optimistic start to the winter
Focus on the needs of Gen Z, Roger Federer becomes the international face of the Swiss winter
Campaigns, Winter
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A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Product development, Summer, Sustainability
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Bastian Baker’s road trip
The Grand Tour of Switzerland was a source of inspiration for the singer-songwriter’s single “Jackpot”.
Partner projects, Summer
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Marketing cities to women
An array of measures highlighted the diversity of Swiss cities. The biggest cities campaign targeted female visitors.
Campaigns, Cities
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Autumn colours
Domestic visitors boosted hotel stays, and the autumn campaign’s new improved foliage map was a boon for holiday planning.
Autumn
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Help for hospitality
The joy of reunions was the theme running through the gastronomy campaign. Listicles were used to spark interest in Swiss hotels.
Campaigns
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Box office smash
A chalet in Zermatt, Roger Federer is on the line with Robert De Niro: the scene is set for the viral hit “No Drama”.
Campaigns
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Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
In focus, Campaigns
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Influencer Summit back live
The first international Influencer Summit since the start of the pandemic took place in Ticino, as a little normality returned.
Summer
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New business events
2021 saw two dominant trends: remote planning with digital tools, and small business events from the short-haul markets.
Campaigns
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100 winter experiences
The 2020/21 winter campaign was not restricted to the slopes, but also turned the spotlight on other experiences.
Campaigns, Winter
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Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
In focus, Campaigns, Summer