The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
In focus, Campaigns, Sustainability
Optimistic start to the winter
Focus on the needs of Gen Z, Roger Federer becomes the international face of the Swiss winter
Campaigns, Winter
A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Summer, Product development, Sustainability
Bastian Baker’s road trip
The Grand Tour of Switzerland was a source of inspiration for the singer-songwriter’s single “Jackpot”.
Summer, Partner projects
Marketing cities to women
An array of measures highlighted the diversity of Swiss cities. The biggest cities campaign targeted female visitors.
Campaigns, Cities
Autumn colours
Domestic visitors boosted hotel stays, and the autumn campaign’s new improved foliage map was a boon for holiday planning.
Autumn
Help for hospitality
The joy of reunions was the theme running through the gastronomy campaign. Listicles were used to spark interest in Swiss hotels.
Campaigns
Box office smash
A chalet in Zermatt, Roger Federer is on the line with Robert De Niro: the scene is set for the viral hit “No Drama”.
Campaigns
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
In focus, Campaigns
Influencer Summit back live
The first international Influencer Summit since the start of the pandemic took place in Ticino, as a little normality returned.
Summer
New business events
2021 saw two dominant trends: remote planning with digital tools, and small business events from the short-haul markets.
Campaigns
100 winter experiences
The 2020/21 winter campaign was not restricted to the slopes, but also turned the spotlight on other experiences.
Campaigns, Winter
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
In focus, Campaigns, Summer
In focus 2021
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