
The Switzerland Tourism organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
Organisation, Names
Organisation, Names
Organisation, Names
In 23 markets a total of 35 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Organisation, Market topics
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Organisation, Names
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Organisation, Network
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Main issues in tourism, Winter
Global climate change is a fact. The tourism industry is rising to the challenges and taking responsibility.
Main issues in tourism, Swissainable-en
Tackling new markets, mastering tricky contexts, cultivating relationships: Federico Sommaruga is the expert in “Diplomacy Marketing”.
Organisation, Market topics
Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important.
Organisation, Mission
As the accumulation of crises in 2022 has shown, strong positioning is nonetheless needed to ensure prosperity.
Organisation, Vision
ST outposts to better identify and assess new guest groups.
Organisation, Market topics
A longer autumn, less snow, declining guest numbers. New ideas for the winter season are both welcome and needed.
Main issues in tourism
Russia brings war back to Europe, and Swiss tourism is also affected as a result.
Main issues in tourism
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Organisation, Market topics
Around 90 international journalists took part in nine media trips, each one organised around a particular theme.
Marketing strategy
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Marketing strategy, Campaigns
Switzerland Tourism cooperates closely with industry and corporate partners under the umbrella of the strong brand Switzerland.
Marketing strategy
As the pandemic receded in 2022, Switzerland Tourism was again able to proactively set more media topics.
Marketing strategy
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Marketing strategy
The additional federal recovery funds enabled Swiss tourism to continue improving while focusing on short-haul markets.
Recovery campaign
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy
Social media is changing: more moving images at 2022 Content Creator Summit – and Switzerland Tourism with BeReal test run.
Marketing strategy, Social media
Switzerland Tourism’s “Run the Swiss Cities” summer campaign focused on discovering Swiss cities on various running routes.
Marketing strategy
Anne Hathaway and Roger Federer make do with supporting roles in this film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
Requests for business events continued to rise in 2022. A global digital campaign attracted attention.
Marketing strategy
Hotel Marketing Day 2022 took place for the first time at 17 locations in Switzerland. With events that created proximity.
Marketing strategy
Attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons, such as “snow25” and “sleep25”.
Marketing strategy, Winter
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
In focus, Market topics
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.
In focus, Partner projects, Swisstainable
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Marketing strategy, Campaigns
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Main issues in tourism, Winter
Autumn campaign: nature as a source of energy and relaxation.
Autumn
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
Summer, Grand Tour of Switzerland
Anne Hathaway and Roger Federer make do with supporting roles in this film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
With the 100% Women initiative, women are more visible than ever in tourism. 2022 marks a world record on the Breithorn.
Campaigns, Summer
Cheese, a fork, cubes of bread: A new online platform for fondue revealed where the caquelon is made the focus of things.
Campaigns, Winter
Attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons, such as “snow25” and “sleep25”.
Marketing strategy, Winter
An individual approach to the Grand Tour of Switzerland has never been easier – with an app with integrated NFT technology.
Grand Tour of Switzerland
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
Summer, Grand Tour of Switzerland
Anne Hathaway and Roger Federer make do with supporting roles in this film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
Financial statements
Financial statements
The most important key indicators for the year at a glance.
Financial statements
Financial statements
Financial statements
Financial statements
Financial statements