
Awards for Switzerland Tourism
In 2022, Switzerland Tourism (ST) won 22 awards, several of which were thanks to its ambassador Roger Federer.
In 2022, Switzerland Tourism (ST) won 22 awards, several of which were thanks to its ambassador Roger Federer.
Organisation
The COVID-19 pandemic has plunged tourism worldwide into a deep crisis. Read up on the timeline from 2019 to 2022 here.
Organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
Organisation, Names
Organisation, Names
Organisation, Names
In 23 markets a total of 35 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Organisation, Market topics
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Organisation, Names
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Organisation, Network
The most important key indicators for the year at a glance.
Organisation
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Winter, Main issues in tourism
Global climate change is a fact. The tourism industry is rising to the challenges and taking responsibility.
Main issues in tourism, Swissainable-en
Tackling new markets, mastering tricky contexts, cultivating relationships: Federico Sommaruga is the expert in “Diplomacy Marketing”.
Organisation, Market topics
Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important in 2022.
Organisation, Mission
As the accumulation of crises in 2022 has shown, strong positioning is nonetheless needed to ensure prosperity.
Organisation, Vision
ST outposts to better identify and assess new guest groups.
Organisation, Market topics
A longer autumn, less snow, declining guest numbers. New ideas for the winter season are both welcome and needed.
Main issues in tourism
Quiz: From gastronomy to hotel overnight stays – test your knowledge of tourism here.
Organisation
Russia brings war back to Europe, and Swiss tourism is also affected as a result.
Main issues in tourism
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Organisation, Market topics
Around 90 international journalists took part in nine media trips, each one organised around a particular theme.
Marketing strategy
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Marketing strategy, Campaigns
Switzerland Tourism cooperates closely with industry and corporate partners under the umbrella of the strong brand Switzerland.
Marketing strategy
As the pandemic receded in 2022, Switzerland Tourism was again able to proactively set more media topics.
Marketing strategy
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Marketing strategy
The additional federal recovery funds enabled Swiss tourism to continue improving while focusing on short-haul markets.
Recovery campaign
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy
Social media is changing: more moving images at the 2022 Content Creator Summit – and Switzerland Tourism with BeReal test run.
Marketing strategy, Social media
Millions of people follow what mystic Sadhguru does. He takes advantage of this fact and advocates for sustainable travel.
Recovery campaign, Market topics
Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
Requests for business events continued to rise in 2022. A global digital campaign attracted attention.
Marketing strategy
Hotel Marketing Day 2022 took place for the first time at 17 locations all over Switzerland. With events that created proximity.
Marketing strategy
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
In focus, Market topics
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
In focus, Campaigns
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.
In focus, Partner projects, Swisstainable
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Marketing strategy, Campaigns
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Winter, Main issues in tourism
Switzerland Tourism’s “Run the Swiss Cities” summer campaign focused on discovering Swiss cities on various running routes.
Campaigns, Cities
Autumn campaign: nature as a source of energy and relaxation.
Autumn
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
In focus, Campaigns
Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
With the 100% Women initiative, women are more visible than ever in tourism. 2022 marks a world record on the Breithorn.
Campaigns, Summer
Cheese, a fork, cubes of bread: A new online platform for fondue revealed where the caquelon is made the focus of things.
Winter, Campaigns
Favourable prices and attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons. With "snow25" and "sleep25" there were two matching offers.
Winter, Campaigns
An individual approach to the Grand Tour of Switzerland has never been easier – with an app with integrated NFT technology.
Grand Tour of Switzerland
Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland