Overnight hotel stays 2022
The Swiss hotel industry continued to recover in 2022. However, the number of hotel overnight stays from the long-distance markets is still far below the pre-pandemic level.
Market topics, Hotel overnight stays
Global marketing report 2022
In 23 markets a total of 35 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Organisation, Market topics
Tourism ambassador
Tackling new markets, mastering tricky contexts, cultivating relationships: Federico Sommaruga is the expert in “Diplomacy Marketing”.
Organisation, Market topics
Trade workshops are back
After more than two years, the Asia Pacific Workshop returned, bringing tour operators and tourism suppliers together.
Market topics, Key Account Management
On the big stage with Federer
At the Laver Cup 2022, millions watched Federer’s last match as a pro, with ST in the thick of it as an official partner.
Market topics
Asian guests and trail running
New guests, extended lengths of stay: the Swiss Summer Asia Camp contributed to these overall tourism goals.
Market topics
The charm of flowers
At the 2022 Chelsea Flower Show in London, Switzerland presented its floral diversity – from Mediterranean to Alpine.
Market topics
Switzerland’s GoPro community
In September 2022, the US action camcorder company’s GoPro Summit was held in Interlaken.
Market topics
Offices in Lisbon and Manila
ST outposts to better identify and assess new guest groups.
Organisation, Market topics
Germany as a touring market
German guests like to travel to Switzerland by car or by train, which makes them an important target group for the Grand Tour of Switzerland.
Market topics
Essential long-haul markets
The still-hesitant return of guests from distant markets in 2022 highlighted their importance for the future of Swiss tourism.
Market topics
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
In focus, Market topics
Time out with meaning
In the midst of the hectic fashion and design capital of Milan, Switzerland proved how relaxing travel can be.
Market topics, Italy
As seen in a manga
Switzerland in a comic to appeal to Japanese millennials: Keisuke Sawaguchi has drawn and shared his travel experiences.
Market topics
A guru for sustainability
Millions of people follow what mystic Sadhguru does. He takes advantage of this fact and advocates for sustainable travel.
Recovery campaign, Market topics
600 women discover Basel
The participants of “Pop In The City” discovered and got to know the city of Basel in a playful way.
Market topics
The world as a guest
At the 2020 Expo in Dubai, Switzerland’s exceptional pavilion offered an emotional journey through its country and culture.
Market topics
Holiday dreams while shopping
The exclusive clientele of luxury department store “de Bijenkorf” in the Netherlands received tips for Swiss city trips.
Market topics, Benelux, Netherlands
Action darling advertises in Korea
As a “Swiss Friend” and brand ambassador, actress Lee Si-young shares Switzerland in funny videos with her fellow Koreans.
Market topics
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Organisation, Market topics
In focus 2022
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