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Overnight hotel stays 2022
The Swiss hotel industry continued to recover in 2022. However, the number of hotel overnight stays from the long-distance markets is still far below the pre-pandemic level.
Market topics, Hotel overnight stays
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Global marketing report 2022
In 23 markets a total of 35 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Organisation, Market topics
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Tourism ambassador
Tackling new markets, mastering tricky contexts, cultivating relationships: Federico Sommaruga is the expert in “Diplomacy Marketing”.
Organisation, Market topics
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Trade workshops are back
After more than two years, the Asia Pacific Workshop returned, bringing tour operators and tourism suppliers together.
Market topics, Key Account Management
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On the big stage with Federer
At the Laver Cup 2022, millions watched Federer’s last match as a pro, with ST in the thick of it as an official partner.
Market topics
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Asian guests and trail running
New guests, extended lengths of stay: the Swiss Summer Asia Camp contributed to these overall tourism goals.
Market topics
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The charm of flowers
At the 2022 Chelsea Flower Show in London, Switzerland presented its floral diversity – from Mediterranean to Alpine.
Market topics
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Switzerland’s GoPro community
In September 2022, the US action camcorder company’s GoPro Summit was held in Interlaken.
Market topics
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Offices in Lisbon and Manila
ST outposts to better identify and assess new guest groups.
Organisation, Market topics
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Germany as a touring market
German guests like to travel to Switzerland by car or by train, which makes them an important target group for the Grand Tour of Switzerland.
Market topics
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Essential long-haul markets
The still-hesitant return of guests from distant markets in 2022 highlighted their importance for the future of Swiss tourism.
Market topics
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Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
In focus, Market topics
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Time out with meaning
In the midst of the hectic fashion and design capital of Milan, Switzerland proved how relaxing travel can be.
Market topics, Italy
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As seen in a manga
Switzerland in a comic to appeal to Japanese millennials: Keisuke Sawaguchi has drawn and shared his travel experiences.
Market topics
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A guru for sustainability
Millions of people follow what mystic Sadhguru does. He takes advantage of this fact and advocates for sustainable travel.
Recovery campaign, Market topics
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600 women discover Basel
The participants of “Pop In The City” discovered and got to know the city of Basel in a playful way.
Market topics
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The world as a guest
At the 2020 Expo in Dubai, Switzerland’s exceptional pavilion offered an emotional journey through its country and culture.
Market topics
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Holiday dreams while shopping
The exclusive clientele of luxury department store “de Bijenkorf” in the Netherlands received tips for Swiss city trips.
Market topics, Benelux, Netherlands
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Action darling advertises in Korea
As a “Swiss Friend” and brand ambassador, actress Lee Si-young shares Switzerland in funny videos with her fellow Koreans.
Market topics
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New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Organisation, Market topics