With an additional budget of almost CHF 12.1 million, ST continued to drive the recovery of Swiss tourism in 2022. The budget consisted of CHF 8.5 million in additional federal contributions to stimulate demand, CHF 1.5 million of ST’s own funds, CHF 1 million in an “extraordinary events” fund and CHF 0.4 million from 2021 campaigns that could no longer be used, as well as CHF 0.7 million from budget reassignment (cross-year projects).

Of the CHF 12.1 million recovery budget for 2022, CHF 1.0 million could no longer be used. This remaining amount will be carried over into the 2023 budget.

 

More than one third of the funds were used for short-haul markets. The remainder of the funding is split between sustainable tourism development, long-haul markets, and the promotion of business events and city tourism.

The funds significantly boosted the following campaigns in particular:

 

CHF 8.5 million relief contributions for tourism partners

In addition to the federal funds directly allocated to ST, Parliament allocated a further CHF 8.5 million, which benefited a total of 1066 tourism partners. The allocation is based on tourism partners’ contributions to ST’s marketing in 2019. Payments are also made to tourism partners that took part in ST’s marketing activities in 2020 and 2021, but not in 2019. This rewards their contribution to ST’s marketing during the Covid-19 pandemic. Measurement is based on average contributions for 2020 and 2021.