Awards for Switzerland Tourism
In 2022, Switzerland Tourism (ST) won 22 awards, several of which were thanks to its ambassador Roger Federer.
Organisation
Timeline of the COVID-19 pandemic
The COVID-19 pandemic has plunged tourism worldwide into a deep crisis. Read up on the timeline from 2019 to 2022 here.
Organisation
The Switzerland Tourism organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
Extended Management Team (EMT)
Organisation, Names
The Executive Board
Organisation, Names
The Board of Directors
Organisation, Names
Global marketing report 2022
In 23 markets a total of 35 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Organisation, Market topics
The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Organisation, Names
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Organisation, Network
Key indicators for 2022
The most important key indicators for the year at a glance.
Organisation
Focus on tourism
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Main issues in tourism, Winter
Climate change and tourism
Global climate change is a fact. The tourism industry is rising to the challenges and taking responsibility.
Main issues in tourism, Swissainable-en
Tourism ambassador
Tackling new markets, mastering tricky contexts, cultivating relationships: Federico Sommaruga is the expert in “Diplomacy Marketing”.
Organisation, Market topics
KAM in long-haul markets
Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important in 2022.
Organisation, Mission
Armed for multiple crises
As the accumulation of crises in 2022 has shown, strong positioning is nonetheless needed to ensure prosperity.
Organisation, Vision
Offices in Lisbon and Manila
ST outposts to better identify and assess new guest groups.
Organisation, Market topics
Winter tourism is changing
A longer autumn, less snow, declining guest numbers. New ideas for the winter season are both welcome and needed.
Main issues in tourism
Test your knowledge
Quiz: From gastronomy to hotel overnight stays – test your knowledge of tourism here.
Organisation
War in Europe
Russia brings war back to Europe, and Swiss tourism is also affected as a result.
Main issues in tourism
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Organisation, Market topics
In focus 2022
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