Organisation
Key indicators for 2022
The most important key indicators for the year at a glance.
24.6 mio.
Visits to MySwitzerland.com
24.6 mio.
Visits to MySwitzerland.com
In 2022, ST noted 24.6 million visitors to MySwitzerland.com. More
3858
Top media results
3858
Top media results
In 2022, Switzerland Tourism ST employees responsible for media relations in 23 markets took a proactive approach, suggesting a range of topics for media stories on TV, radio, online and in print. More
38.2 Mio.
Hotel overnight stays in 2022
38.2 Mio.
Hotel overnight stays in 2022
The number of hotel overnight stays increased significantly in 2022 compared to 2021. Compared to the pre-pandemic level, however, there is still a shortfall of 3.3 %. More
514.2 Mio.
Tourism turnover KAM
514.2 Mio.
Tourism turnover KAM
Hotel overnight stays multiplied by daily spending per country equals the turnover influenced by key account management. In 2022, it amounted to CHF 514.2 million, which is over CHF 200 million more than in 2021. Before the 2019 pandemic, it was CHF 1.41 billion. More
1500
businesses
1500
businesses
By the end of 2022, 1500 businesses were already enrolled in the Swisstainable programme. More
– 89,0 %
Hotel overnight stays by Chinese visitors in 2022
– 89,0 %
Hotel overnight stays by Chinese visitors in 2022
There was another steep fall in hotel overnight stays by visitors from the Chinese market in the third year of the pandemic, with numbers down 89%. More
367
Business Events
367
Business Events
In 2022, significantly more business events were held. The number rose from 91 to 367 business events. Tourism turnover also increased: from CHF 15.1 million to CHF 69.9 million. More
5.08 mio.
fans on social media
5.08 mio.
fans on social media
ST generated a year-on-year increase of 0.48 million in social media contacts in 2022. More