Market topics

Overnight hotel stays 2022

The Swiss hotel industry continued to recover in 2022. However, the number of hotel overnight stays from the long-distance markets is still far below the pre-pandemic level.

 

PRIORITY MARKETS 90.11% (32,832,220) of overnight stays in the Swiss hotel sector Benelux, Germany, Greater China (with Taiwan and Hong Kong), Gulf states, France, Italy, Switzerland, USA, UK (with Ireland)
ACTIVE MARKETS 6.78% (2,471,137) of overnight stays in the Swiss hotel sector Australia (with New Zealand and Oceania), Brazil, Japan, Canada, South Korea, the Nordic countries (Denmark, Finland, Norway, Sweden), Austria, Poland, Spain, Russia, Czech Republic
STRATEGIC GROWTH MARKETS 2.64% (962,252) of overnight stays in the Swiss hotel sector India, Southeast Asia (Indonesia, Malaysia, Singapore, Thailand)
ANTENNA MARKETS 0.47% (171,784) of overnight stays in the Swiss hotel sector Portugal, Manila (Philippinen)
* ( ) Mandated staff. Scroll down for the key figures. Source: Federal Statistical Office (FSO)

Switzerland Tourism ensures that Switzerland as a holiday destination is represented 365 days a year, with 35 offices, grouped together in 23 markets. The employees on site are familiar with the cultural and economic conditions in their region. They also have an extensive network and keep their finger firmly on the pulse of the country in question through their marketing activities.