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PRIORITY MARKETS | 90.11% (32,832,220) of overnight stays in the Swiss hotel sector | Benelux, Germany, Greater China (with Taiwan and Hong Kong), Gulf states, France, Italy, Switzerland, USA, UK (with Ireland) |
ACTIVE MARKETS | 6.78% (2,471,137) of overnight stays in the Swiss hotel sector | Australia (with New Zealand and Oceania), Brazil, Japan, Canada, South Korea, the Nordic countries (Denmark, Finland, Norway, Sweden), Austria, Poland, Spain, Russia, Czech Republic |
STRATEGIC GROWTH MARKETS | 2.64% (962,252) of overnight stays in the Swiss hotel sector | India, Southeast Asia (Indonesia, Malaysia, Singapore, Thailand) |
ANTENNA MARKETS | 0.47% (171,784) of overnight stays in the Swiss hotel sector | Portugal, Manila (Philippinen) |
* ( ) Mandated staff. Scroll down for the key figures. Source: Federal Statistical Office (FSO)
Switzerland Tourism ensures that Switzerland as a holiday destination is represented 365 days a year, with 35 offices, grouped together in 23 markets. The employees on site are familiar with the cultural and economic conditions in their region. They also have an extensive network and keep their finger firmly on the pulse of the country in question through their marketing activities.