The media trips organized by Switzerland Tourism ST in 2022 took them to the regions of Valais, Graubünden, Lucerne-Lake Lucerne, Lake Geneva, Ticino, Basel, to Eastern Switzerland, Zurich and Geneva. The media trip around the RhB world record and the birth of the GoldenPass Express in particular attracted a great deal of interest.

Overview international media trips
Press trip theme Number of journalists Markets involved Destinations
Winter Magic Tour 9 Belgium, France, Brazil, Poland, Indonesia, Japan, Italy Lucerne, Interlaken, Zermatt, St. Moritz
Swiss cities for foodies
 10 China, Poland, Portugal, Austria, Czech Republic, Spain, Japan, UK, Germany, Israel Geneva, Basel, Lugano
Outdoor travel & nature photography.
 6 Poland, Greater China, Israel, India, Czech Republic, Germany Montreux, Interlaken, Grindelwald
Travelling the Swisstainable way.
 10 Australia, Greater China, France, Spain, Canada, Germany, Czech Republic, Poland, Brazil Zurich, Zermatt, Davos
Behind the scenes of the Swiss Travel System.  7 Australia, Brazil, Czech Republic, Germany, Poland, Southeast Asia, Portugal, Austria, UK, USA, Japan, The Nordic countries, Italy, Benelux Zurich, Interlaken, Rigi
Swisstainable Veggie Day: Discover Switzerland’s sustainable gastronomy 12 Czech Republic, Portugal, Austria, Germany, UK, Poland, USA, Japan, The Nordic countries, Italy, Benelux Zurich, Thurgau
Health travel in Switzerland
 10 Gulf states, Kazakhstan, Brazil, France, UK, Australia, Canada Bad Ragaz, Bürgenstock, Lausanne
The RhB world record with the world’s longest passenger train
 14 Benelux, Hongkong, UK, Japan, Czech Republic, France, Portugal, Kazakhstan, South Korea, Spain, Poland, The Nordi countries, Southeast Asia Lucerne, Davos, Chur, St. Moritz
Birth of the GoldenPass Express
 14 UK, Austria, Japan, Germany, Netherlands, France, India, Brazil, Czech Republic, Australia, Israel Montreux, Interlaken