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The media trips organized by Switzerland Tourism ST in 2022 took them to the regions of Valais, Graubünden, Lucerne-Lake Lucerne, Lake Geneva, Ticino, Basel, to Eastern Switzerland, Zurich and Geneva. The media trip around the RhB world record and the birth of the GoldenPass Express in particular attracted a great deal of interest.
Overview international media trips
Press trip theme | Number of journalists | Markets involved | Destinations |
Winter Magic Tour | 9 | Belgium, France, Brazil, Poland, Indonesia, Japan, Italy | Lucerne, Interlaken, Zermatt, St. Moritz |
Swiss cities for foodies
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10 | China, Poland, Portugal, Austria, Czech Republic, Spain, Japan, UK, Germany, Israel | Geneva, Basel, Lugano |
Outdoor travel & nature photography.
|
6 | Poland, Greater China, Israel, India, Czech Republic, Germany | Montreux, Interlaken, Grindelwald |
Travelling the Swisstainable way.
|
10 | Australia, Greater China, France, Spain, Canada, Germany, Czech Republic, Poland, Brazil | Zurich, Zermatt, Davos |
Behind the scenes of the Swiss Travel System. | 7 | Australia, Brazil, Czech Republic, Germany, Poland, Southeast Asia, Portugal, Austria, UK, USA, Japan, The Nordic countries, Italy, Benelux | Zurich, Interlaken, Rigi |
Swisstainable Veggie Day: Discover Switzerland’s sustainable gastronomy | 12 | Czech Republic, Portugal, Austria, Germany, UK, Poland, USA, Japan, The Nordic countries, Italy, Benelux | Zurich, Thurgau |
Health travel in Switzerland
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10 | Gulf states, Kazakhstan, Brazil, France, UK, Australia, Canada | Bad Ragaz, Bürgenstock, Lausanne |
The RhB world record with the world’s longest passenger train
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14 | Benelux, Hongkong, UK, Japan, Czech Republic, France, Portugal, Kazakhstan, South Korea, Spain, Poland, The Nordi countries, Southeast Asia | Lucerne, Davos, Chur, St. Moritz |
Birth of the GoldenPass Express
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14 | UK, Austria, Japan, Germany, Netherlands, France, India, Brazil, Czech Republic, Australia, Israel | Montreux, Interlaken |