Campaign & Activation
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Marketing strategy, Campaigns
Focus on tourism
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Main issues in tourism, Winter
Run the Swiss Cities
Switzerland Tourism’s “Run the Swiss Cities” summer campaign focused on discovering Swiss cities on various running routes.
Campaigns, Cities
Wellness offers in nature
Autumn campaign: nature as a source of energy and relaxation.
Autumn
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
In focus, Campaigns
Road trip outshines Federer
Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
100% Women with world record
With the 100% Women initiative, women are more visible than ever in tourism. 2022 marks a world record on the Breithorn.
Campaigns, Summer
That fondue feeling
Cheese, a fork, cubes of bread: A new online platform for fondue revealed where the caquelon is made the focus of things.
Campaigns, Winter
Wanted: young snow sports fans
Favourable prices and attractive promotions attracted Gen Z to the slopes in 2021/22 and 2022/23 winter seasons. With "snow25" and "sleep25" there were two matching offers.
Campaigns, Winter
In focus 2022
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