The promotion
uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy, Key stories, Facts and figures
Key Media Management
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
Four-Wheel-Drive, Marketing strategy, Key Account Management, Facts and figures
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Four-Wheel-Drive, Marketing strategy, Digital Marketing, Facts and figures
Strong media interest
in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.
Four-Wheel-Drive, Marketing strategy, Key media management
Customised marketing activities
for partners supplement Switzerland Tourism’s basic mandate.
Four-Wheel-Drive, Assignment, Organisation
The Unspunnenfest in Polish living rooms
via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.
Four-Wheel-Drive, Marketing strategy, Poland
The cross-media campaign
with US travel magazine “Travel + Leisure” generated 17 million contacts.
Four-Wheel-Drive, Marketing strategy, USA
In focus 2017
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