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The promotion
uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy, Key stories, Facts and figures
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Key Media Management
involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy, Facts and figures
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Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
Four-Wheel-Drive, Marketing strategy, Key Account Management, Facts and figures
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The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Four-Wheel-Drive, Marketing strategy, Digital marketing, Facts and figures
![](https://reportstnet.imgix.net/production/uploads/2018/02/Bild1_Copyright_SchweizTourismus_ValentinLuthiger.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=64ba92a86a5f39993f4b65a0563a3c39)
Strong media interest
in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.
Four-Wheel-Drive, Marketing strategy, Key Media Management
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Customised marketing activities
for partners supplement Switzerland Tourism’s basic mandate.
Four-Wheel-Drive, Assignment, Organisation
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The cross-media campaign
with US travel magazine “Travel + Leisure” generated 17 million contacts.
Four-Wheel-Drive, Marketing strategy, USA
![](https://reportstnet.imgix.net/production/uploads/2018/02/6.Unspunnen1-2017-fot.Andrzej-Lisowski-adriana.czupryn@eda.admin_.ch_.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=cb98109dfd74ce28cafb4ebeedc480ef)
The Unspunnenfest in Polish living rooms
via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.
Four-Wheel-Drive, Marketing strategy, Poland