Four-Wheel-Drive

uses campaign ads, brochures, live actions, inserts, special offers and trade fair appearances.

Four-Wheel-Drive, Marketing strategy, Key stories, Facts and figures

involves interaction with the media. This includes press trips and, increasingly, proactively suggesting topics for journalists.

Four-Wheel-Drive, Marketing strategy, Facts and figures

targets tour operators and maintains relationships with them, which is crucial for long-haul markets.

Four-Wheel-Drive, Marketing strategy, Key Account Management, Facts and figures

includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.

Four-Wheel-Drive, Marketing strategy, Digital Marketing, Facts and figures

in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.

Four-Wheel-Drive, Marketing strategy, Key media management

for partners supplement Switzerland Tourism’s basic mandate.

Four-Wheel-Drive, Assignment, Organisation

via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.

Four-Wheel-Drive, Marketing strategy, Poland

with US travel magazine “Travel + Leisure” generated 17 million contacts.

Four-Wheel-Drive, Marketing strategy, USA

In focus 2017

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.