were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.
The Art Paris Art Fair 2017
was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.
LAC Lugano Arte e Cultura
was featured in a multimedia key story, boosting Lugano’s image as a city of culture.
“All you need is Pablo”
is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.
Three million Russians
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
A dive into the Quartier des Bains
and the multimedia Key Story provided inspiration for a visit the arts district.
ORF showed Switzerland’s cultural landscape
from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.
British food influencers
were delighted by the “Food Zurich” festival.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.