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2017
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Jahresbericht 2017
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  • In focus
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  • Campaigns
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C
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S
  • Summer
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P
  • Projects
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W
  • Winter
M
  • Meetings
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N
  • Network
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F
  • Four-Wheel-Drive
  • France
  • Financial statements
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A
  • Austria
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K
  • Key stories
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R
  • Russia
H
  • Hotel
  • Hotel overnight stays
G
  • Gulf states
  • Germany
  • Grand Tour of Switzerland
U
  • UK
  • USA
T
  • Tourism trend
  • Turn-around
  • Tourism industry
I
  • Incentive travel
  • In focus
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  • Interview
O
  • Organisation
B
  • Business partners
  • Benelux
D
  • Digital marketing
V
  • Vision
J
  • Japan

Cities

Cultural gems

were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.

Campaigns, Cities, Facts and figures

The Art Paris Art Fair 2017

was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.

Cities, Market topics, France

LAC Lugano Arte e Cultura

was featured in a multimedia key story, boosting Lugano’s image as a city of culture.

Partner projects, Campaigns, Cities

“All you need is Pablo”

is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.

Partner projects, Campaigns, Cities

A dive into the Quartier des Bains

and the multimedia Key Story provided inspiration for a visit the arts district.

Partner projects, Campaigns, Cities

Three million Russians

watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.

Cities, Market topics, Russia

ORF showed Switzerland’s cultural landscape

from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.

Cities, Market topics, Austria

British food influencers

were delighted by the “Food Zurich” festival.

Cities, Market topics, UK

Im Fokus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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