Cities

were featured in the 2017 city campaign. From modern ballet to Picasso masterpieces in Basel: there was something for everyone.

Campaigns, Cities, Facts and figures

was supported for the first time by a tourism organisation showcasing the cultural variety of Switzerland.

Cities, Market topics, France

was featured in a multimedia key story, boosting Lugano’s image as a city of culture.

Partner projects, Campaigns, Cities

is the theme of the Basel key story. Thanks to protests by its young citizens, Basel kept its close ties to Picasso.

Partner projects, Campaigns, Cities

watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.

Cities, Market topics, Russia

and the multimedia Key Story provided inspiration for a visit the arts district.

Partner projects, Campaigns, Cities

from Lake Constance to Lucerne, in a report by Austrian art expert and historian Karl Hohenlohe.

Cities, Market topics, Austria

were delighted by the “Food Zurich” festival.

Cities, Market topics, UK

In focus 2017

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.