Campaign & Activation
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Campaigns, Marketing strategy, Digital marketing
Digital continuation of the STM
With the new B2B platform “MySwitzerland Pro”, Switzerland Tourism has created a digital version of Switzerland Travel Mart (STM).
Marketing strategy, Digital marketing
Winter Influencer Summit 2020
The Switzerland Tourism Influencer Summit in February created real social media buzz surrounding the Swiss winter.
Digital marketing
Digital pioneers on TikTok
Thanks to two new TikTok accounts, the visitors of tomorrow and beyond are seeing a new side to Switzerland as a holiday destination.
Digital marketing
Open data for the sector
Switzerland Tourism has for the first time made tourism data available via an open data API, making it a driver of innovation.
Digital marketing
In contact thanks to social media
Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.
Digital marketing
Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Digital marketing
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Digital marketing, MySwitzerland.com
Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Digital marketing
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Digital marketing, Facts and figures
The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Digital marketing
The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Digital marketing
The newly launched mobile site
MySwitzerland.com continues to adapt to the digital behaviour of online users, and wins an award for its efforts.
Digital marketing