Winter Influencer Summit 2020
The Switzerland Tourism Influencer Summit in February created real social media buzz surrounding the Swiss winter.
Digital pioneers on TikTok
Thanks to two new TikTok accounts, the visitors of tomorrow and beyond are seeing a new side to Switzerland as a holiday destination.
Open data for the sector
Switzerland Tourism has for the first time made tourism data available via an open data API, making it a driver of innovation.
In contact thanks to social media
Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.
Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
The newly launched mobile site
MySwitzerland.com continues to adapt to the digital behaviour of online users, and wins an award for its efforts.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.