Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Four-Wheel-Drive, Market topics, Marketing strategy, Digital Marketing
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
In focus, Digital Marketing, MySwitzerland.com
Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Digital Marketing
The Digital marketing
includes a presence on the internet – whether it's on MySwitzerland.com or on social media platforms.
Digital Marketing, Facts and figures
The first five seconds
are of crucial importance for adverts that need to work online as well. We achieved this with our summer 2017 advert.
Digital Marketing
The digital success with summer ad
is reflected in the number of visitors to MySwitzerland.com and resulted in Switzerland Tourism winning a YouTube award.
Digital Marketing
The newly launched mobile site
MySwitzerland.com continues to adapt to the digital behaviour of online users, and wins an award for its efforts.
Digital Marketing
In focus 2019
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