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Sustainability and long-haul markets
Targeted activities in long-haul markets: a marketing lever for positively influencing sustainability in Switzerland.
Main issues in tourism
![](https://reportstnet.imgix.net/production/uploads/2024/02/World-Tourism-Film-Awards-2.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=f31ef28d7d54958a0e4f4a4583165a4c)
Awards for Switzerland Tourism
In 2023, Switzerland Tourism (ST) won numerous awards, several of which involved its ambassador Roger Federer.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2024/03/ST_Key-Visuals-Swisstainable-on-the-road-with-label-language-neutral_98837-2.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=b314fbb7efa680b0c76d9b0ea50522c7)
Recovery complete
The budget in the last year of the recovery programme was CHF 9.2 million. CHF 6.5 million of this came from federal government funds.
Organisation, Recovery campaign
![](https://reportstnet.imgix.net/production/uploads/2019/12/9FF4700_ST_Org-scaled-1-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=cf3229f1344b0845de59032084ac114c)
The Switzerland Tourism organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
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Members benefit
Thanks to STnet.ch and a strong network, members of Switzerland Tourism are always up to date.
Organisation, Partnership
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Extended Management Team (EMT)
Names, Organisation
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The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Organisation, Network
![](https://reportstnet.imgix.net/production/uploads/2019/01/ST0043796-4-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=35459917f8f1c3b0c2f91e2861871ab4)
Global marketing report 2023
In 23 markets a total of 36 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-1-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=e6dbe1329388e1edeedfb23b6a204a27)
The Board of Directors
Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/05/9FF0671-scaled-2.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1a9fed218ace7bd6163de057c9b09145)
The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Names, Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-6-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1248ed99374719ffb583e73cbc428000)
The Executive Board
Names, Organisation
![](https://reportstnet.imgix.net/production/uploads/2024/01/ST_3x2_Radons-kitchen-Berghuus-Radons_75414-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=3427d6f3721e109c38a32c9d38db9e1a)
Crises now all at once
Swiss tourism is resistant to crises, but “multiple crises” all at once is new and particularly challenging.
Main issues in tourism
![](https://reportstnet.imgix.net/production/uploads/2023/12/ST_3x2_Hotel-guests-with-travel-arrangements_40920-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=34f1042d926460a5cd5e2613661f9452)
ChatGPT in tourism
AI chatbot systems condense information in no time at all. Head of Digital Management Stefan Künzle explains how ChatGPT and co. can be used for tourism.
Main issues in tourism
![](https://reportstnet.imgix.net/production/uploads/2023/12/ST_3x2_Varneralp-Bike_95396-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=acc823d40b8f8ee6bab962175f7d2b4e)
Promoting year-round tourism
As part of Swisstainable, Switzerland Tourism promotes year-round tourism. Autumn in particular offers great potential as a season in its own right.
Main issues in tourism
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Creating a desire worldwide
Eliciting positive emotions to create a desire for Switzerland as a destination: In a multi-optional world, this is becoming even more of a priority.
Organisation
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On the move with Swisstainable
The transition to sustainable tourism requires time, money, and support from the industry. A lot was achieved with Swisstainable in 2023.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2023/12/ST_16x9_Neeraj-Chopra-STS_94379.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=9c951f6f57b83e94ba5e43eec2bf2b11)
Test your knowledge
Quiz: From gastronomy to hotel overnight stays – test your knowledge of tourism here.
Organisation