D

Digital marketing

R

Recovery campaign

I

In focus

F

Financial statements

C

M

O

Organisation

N

A

Autumn

P

Partnership

S

Summer

W

Winter

Organisation

Extended Management Team (EMT)

Find out more about:

Markus Berger

Corporate Communications

Pascal Bieri

MySwitzerland

Alex Herrmann

Europe West

Jörg Peter Krebs

Central Europe & Middle East

Martin Pally

Campaigns

Florian Roetheli

Content & Partner Marketing

Sara Roloff

Asia-Pacific

Dominic Stöcklin

Media (paid)

Olivia von Gemmingen

Human Resources

Mark Wettstein

Partnerships

Claudio Zemp

Americas

Resignations 2023

Anagela Leutwiler

Human Resources

In focus 2023

Train travel campaigns

Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.

A digital Alpine window

Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.

Contemporary persona marketing

Precise guest personas for marketing for the entire tourism industry.

Where US guests travel to

There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.

Key indicators for 2023

The most important key indicators for the year at a glance.

Prominent Swiss ambassadors

Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.

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